How to Network in New York | A Bella Networking Guru Blogpost
They named it twice; “New York, New York” the home of the Big Apple.
So why did I choose to expand my network and business to New York City? The simple answer is; “if you can make it in New York, you can make it anywhere”. I wanted to challenge myself and test whether I had developed the right networking skills to become successful in New York.
I remember like it was yesterday, my first visit to New York back in 2013. When I close my eyes, I can still hear the squeaking of the Virgin airplane as it touched down onto JFK airport. The shivers of excitement circulated my bones instantly knowing that this would be an important networking era of my business life. Admittedly, I was not certain about the accomplishing networking in New York City. There was however, no unquestionable doubt that this international networking venture would be failure.
From day one as a Networking Guru, failure has never been present in my vocabulary, or visible in my character. As well, before embarking on an international 31 day networking business trip, I spent the six months prior preparing for New York.
Planning my networking trip to New York, was 100% self-taught and using my intuition. The first half of my time spent preparing was purely to align my mind-set. Something told me, if my mind was not in gear with positive resources, it would immensely affect a successful outcome.
It was important that I had a clear outline on how I originally became the Bella Networking Guru in UK during the final months before my departure date. It was essential that I transferred all my networking skills and talents from London to New York City. Each day, I strategically dissected all ingredients of my UK networking business model to become transferrable with an international networking model.
From a networking prescriptive, I knew that I had to create a mini New York network before I entered New York City. LinkedIn became my best friend as I upgraded to a Premium Account and I spent time two hours a day creating connections with New York entrepreneurs and SMEs. My diary, for September 2013 was slowly becoming filled with New York pre-networking meetings who were willing to meet with me. Part of my pre-networking strategy also involved searching for New York networking events to attend.
Time spent on LinkedIn payed off because when I arrived in New York City, half of my pre-networking had been executed. I was well received in New York because I demonstrated my passion for networking with a purpose. Plus it did help having an English accent. It took me some time to establish the right New York target market and networking training needs. My networking services in New York city have more of a networking branding focus compared to London because I had to adapt to a different target market need.
BellaNetworking New York services are tailored towards consultancy as opposed to just networking training. New York clients are very image and brand conscious as a result, I offer a half day consultancy where I create a networking brand for clients and teach them how to add more value in the networking room to attract more clients, based on the industry. I am highly data driven and customise every client consultancy session to double their income using networking as marketing tool. I achieve this by creating powerful monthly networking KPIs and the outcomes create a shorter business development cycle. I hope in the future to launch this data driven style of networking consultancy to UK however, at this current time I continue to carrying out market research.
The most difficult obstacle networking in New York was learning the “cut throat” business culture of the New Yorkers. I felt the only way to overcome this challenge, was by facing the music at a networking events. This was part, I shouted out loud “I wish there was a rule book!” I really had no idea, that there would be an enormous culture difference between two big Capitals. Each networking event I attended, it was clear there were three distinct difference how New Yorkers network compared to UK:
1. New Yorkers are busy.
Everyone in New York is rushing somewhere, chasing after their own piece of the American Dream. New Yorkers are busy in both their personal and business lives, it is part of their culture. It is also reflected in how long they spend attending networking events. New York Networking events tend to last for only two hours typically between 6pm-8pm or 6.30pm-8.30pm.
2. Strong Exit Strategy
I experienced first-hand networking conversation can be cut short. You really need hard skin not to take this personally. New York networkers are very direct in their conversations and will get straight to the point. This is a reflection of their busy lifestyles in which every minute is precious.
3. Exchanging business cards
Hard core networkers in New York have strong business card ethics. The strategy is simple, collect small number of business cards as possible for each networking event. In this way, New Yorkers can focus their valuable time and energy on specific connections with a handful of selected delegates.
Connect with me on LinkedIn - https://uk.linkedin.com/in/ rareworld