Importance of a website for small businesses By Amina Addow | Brand Narrator at bOnline Ltd
In this digital age, it is surprising that UK businesses are still reluctant to set up a website.
Research has found that nearly 40% of small business did not have a website in 2018
costing them over £343 billion each year . Having a website can bring a lot of benefits to your
small business and we look at why the time is now to move your business online.
Get your small business found
Having a fully functional website allows you to show up in search results which is imperative
in getting your services found by consumers, in fact, 85% of consumers use the internet to
find a local business.
Going further, a website can have a direct impact on your digital marketing campaigns by
introducing search engine optimisation and having your business scale on search engine
Find a home for your product and services
A website is a perfect medium to showcase your product and services. By having your
products displayed cleanly consumers will be more willing to buy directly from the website or
take the time to visit your store.
Even if a consumer ends up not making a purchase having a memorable design will
encourage them to remember your business and return.
Bring credibility to your small business
A website can also help bring credibility to your business and make it look more legitimate.
Nowadays, consumers expect to see businesses offer a website and the absence of one will
Putting in the time to design a website also shows that you value your business.
Encourage consumer interaction
Furthermore, a website gives you the chance to interact with and touch base with your
consumers. Adding widgets such as ‘subsrcibe to our email service’ will give you access to
data where you can find out more about your target market and who visits your website.
This can transform into monthly newsletters and establish itself into a group interested in
your content, business and products or services.
So what makes a great website?
The most important purpose of a website is that it needs to be able to give information in a
simple and well-organised way.
Your homepage should be an overview of what your business does, service/products,
pricing and guarantees/institutional messages.
Then you can layer more details and explanations in a well-organised manner that is easy to
Finally, the focus should be on making the site captivating with a beautiful design, colours
and high-resolution images.
Websites are valuable for any business big or small.
Investing in a website for your business is worthwhile and helps in finding potential
consumers, refining your marketing campaigns and promoting your products or services.
Are you ready to make the move?
If you’re interested in getting your business online bOnline can help! We’ve been creating
bespoke website designs for almost a decade. Get in touch and we will schedule you in for a
call with one of our website consultants, who will explain our seamless process and begin
your online journey.
About the author
Amina works as a Brand Narrator for bOnline Ltd and writes all types of content on social
media and www.bonline.com providing engaging and helpful content for small business to
help grow and cement their brand.
If you would like to collaborate with Amina on future projects please email her at